5 Tips for Writing Your Best Bio
5 Tips for Writing Your Best Bio
First, a note.
Different bios require different approaches. The tips below are aimed at yoga teachers who need a bio for their website
, a studio website, or for anyplace that allows for a more creative approach. It’s always important to know who your bio is for and tailor it accordingly.
1. Consider non-attachment to traditional methods. A traditional bio is written in the third person and generally reads something like: Lori is this kind of person. She did this in her life, and then she went here and got inspired by this other thing, and now she does something amazing. She studied with these people. Here is a list of a few things she likes a lot.
There’s nothing at all wrong with a bio that follows this format. But how about changing it up? Write it in the first person. Or instead of trying to explain who you are, show us: make a list of things you truly believe, and then use that for your bio. Follow it up with a list of your training and experience, if needed. Or start with “Once upon a time.” Let your own unique personality dictate how your bio reads.
2. Allow emotion. We all know that good journalists are supposed to be objective. Bios should be like journalism, right? And the facts about our lives are just that…facts. Right?
Well…maybe. Yes, the information in your bio should be true. (Or, make it all up – but tell people it’s your imaginary life. That could work, in certain situations!). But the main job of your bio is to connect you to people, to make those who resonate with what you offer able to recognize it just from what you have written. So tell a story. Allow some of your heart and realness to show through. How much you show is totally your call. If, for example, your practice is built on vulnerability, show more of yourself than you might if you inhabit the role of teacher with more boundaries. There’s no one right way, just as there’s no one right path.
3. Write it like a story. This is why starting with “Once upon a time,” whether or not you keep that in your final draft, can be a great way to get going. Stories connect us. Start your bio in the middle of your story, in that moment where everything changed for you. Let us follow the story of your life.
4. Be specific. An important reminder, especially for us yoga peeps! We like to use lots of flowery words that can be vague. Use the most concrete, specific words you can. Instead of saying that yoga changed your life, tell us that the very first time you went into child’s pose without chastising yourself for resting, you knew that your life would never be as stressful again…or whatever it was for you. Have a friend or editor look through your bio and mark any part that feels vague, clichéd, or uninteresting. And then find a specific way to say it.
5. Don’t write with the intention to be different from everyone else or to get noticed. Instead, write with the intention to best capture who you are. When you do that, you will be different from everyone else and get noticed.
Remember, someone is reading your bio because they want to know about you. They want to see whether they resonate with you, whether you might be a good teacher (coach/employee/etc) for them, whether you might understand them. So let yourself be seen. The real you. That’s the only way your people will find you.