Once upon a time,there lived a yoga teacher, studio owner, and writer who loved to take yoga workshops and trainings. She loved the practice, she loved her teachers, and she particularly loved when her teachers gave her manuals and handouts they had written themselves. You see, she loved words, and the words of her teachers inspired her in a way that made her joyous and strong.
She wanted the whole world to read what her teachers had written. As a writer, English teacher, and editor, she saw a place she could happily help. She offered to proofread and edit a teacher training manual for one of her teachers—and then a yoga book for another— and so on, until the day someone she didn’t even know wanted to hire her to edit their teacher training manual (that was a very exciting day). Then another, and another… and Yoga:edit was born.
As well as teaching yoga, Lori has taught creative writing, essay writing, and language arts (the subject formerly known as English) in schools, yoga studios, and through private tutoring. She has edited countless student papers and tons of yoga-related work, including an early version of Max Strom’s book A Life Worth Breathing and Rusty Wells’ Bhakti Flow Yoga: A Training Guide for Yoga and Life (August 2015, Shambhala Press).
On the writing front, Lori earned an MPW (Masters of Professional Writing) degree from USC in 2000 and had the privilege of being mentored by the brilliant Hubert Selby, Jr., author of Last Exit To Brooklyn and Requiem For A Dream. Her short story, “The Intimate Funeral of Carlos J. Padrero,” was published in the literary journal Bellowing Ark and nominated for the Pushcart Prize, the Best of the Small Presses Award. She continues to write fiction.
On the yoga front, she has studied with her primary teacher, Max Strom, since 1996 and has completed teacher trainings with both Max and Erich Schiffmann. She has taught yoga since 2003, including a YA Registered 200-hour teacher training program. In 2008, Lori and two other teachers opened Om Shala Yoga, a premier yoga studio in California’s North Coast, and in 2011, she sold the studio to her partners and returned to her home in Venice, California, the city of her dreams, ridiculously happy about the whole thing.
Lori teaches yoga at — and attends — the SCBWI National Writing Conference annually. She also corrects grammar in her head every time she reads anything. She can’t help it.
Editing & What We Do
Editing or re-working a piece of writing is a lot like adjusting a student in a pose (only not the pose to the left. I’d be afraid to adjust him). The main form of the pose is mostly there, but it might take a few tweaks or reminders to bring it into its highest expression. That’s where we come in.
Unlike conventional copy editing services,Yoga:edit is composed of talented editors who are also experienced yoga teachers and studio owners. Writing with yogic sensibilities is an art. We don’t just get it; we live it.
Yoga:edit makes it possible for you to focus your precious energy on interacting with your students instead of worrying about spelling errors, grammatical mistakes, or flow of content. As you probably know, yoga practitioners tend to be educated and professional. This means their standards are high, and they gravitate toward works and services of quality. Whether justified or not, people often judge simple oversights in writing as a sign of the overall quality of a studio, teacher, or workshop. Editing your writing is an investment in yourself, in your business, and in how people perceive you as a professional. Yoga:edit will make sure your written work truly reflects the high caliber of your teachings.
As for what we actually do, we take your written draft — no matter how rough it might be! — and make sure it is free of errors and expressed in the best possible way to let your intention and personality shine.
We mean it when we say it can be a “rough” draft! Some clients send us a slew of stream-of-consciousness emails because that’s the easiest way for them to get their thoughts on paper. Others send a bullet-pointed list, or half-written thoughts on a workshop description. Some clients prefer to talk everything through on the phone and then have us write it for them.
It doesn’t matter if your job is tiny, such as a class description that will take ten minutes to polish, or huge, such as a book that you’ve been working on for a decade or a book proposal and query letter so you can find an agent. Every writer, client, and job is different, with different needs. However you work best is what we do.
Your finished result will be clear, flowing writing that reflects your unique voice. We work efficiently, with great attention to detail, and are meticulous in our final proofing to assure that what you get from us is ready for professional use. All submissions are held in the highest confidence and are considered copyrighted by you. We will never share your document, and it will be deleted from our computers once you sign off on the final copy.
And, while we Yoga:edit folks are all devoted yogis, committed to that laid-back, flowing lifestyle, we are also those odd and somewhat nerdy people who get a kick out of removing rogue apostrophes and errant commas. Really. It makes us almost as happy as handstand.
As a note from Lori: If you have read this far and are still reading: Thanks! One thing I also love is helping people (whether or not they consider themselves writers) get past the blocks that keep us from writing what we need to write. If you are working on a project and you are stuck, I’d be honored to give you a few tips that might work for you. This is not something I charge for; it’s just a small thank-you to all of you amazing teachers and studio owners out there who bring yoga to the world. If you need a little jump-start, email me and tell me about your project and how you feel stuck. I’ll drop you some ideas on how to move forward. Also, I am happy to help you figure out what it is, exactly, that you want to write. Many of our clients come to us as they are adding services, re-branding, or somehow shifting how they approach their work. During these times, it can sometimes be confusing to know exactly where you should focus your energy. Part of what we do here is help you get as clear as possible about what you need and what you don’t. So please, feel free to drop me a note, and I will be happy to help.